Yes, you read that correctly, the greatest day of the year is almost upon us, Amazon Prime Day! To help you figure out which deals are worth adding to your cart, we’ve rounded up some of the best iconic brands to keep an eye on ahead of Amazon Prime Day.
From essential kitchen staples to leading hair technology and beauty must-haves, these brands know a thing or two about good value for great quality. And the team at New Idea are hoping to score you some epic deals!
When does Amazon Prime Day start in 2025?
Amazon Prime Day begins at 12:01am of 8 July and finishes at 11:59pm on 14 July. This will be the longest ever Prime Day sale!
If you’re not already an Amazon Prime member, be sure to sign up for your 30-day free trial to take advantage of these sales! You can cancel your trial at any time, so if you’re not planning on staying a member, be sure to cancel it before the end of the trial.
The best 8 brands to watch out on Amazon Prime Day in 2025
If you’re on the hunt for a new espresso machine, or a replacement for that old microwave, then Breville is your hero. Known for their high-standard products and great warranty, this is a brand worth investing your coins in!
Best buys:
- Breville the Smart Waffle, Silver [am_price default=389]
- Breville the Barista Touch Espresso Machine, Black Truffle [am_price default=1,899]
- Breville the Bakery Chef Hub Mixer, Black Truffle [am_price default=412]
- Breville the Mini Wizz Quad Blade Food Processor, Brushed Stainless Steel [am_price default=109.95]
- Breville the Fresh & Furious Blender, Silver [am_price default=247]
It’s one of the most viral brands of the 2020’s, and for good reason, we’re hoping to score some penny-savers! These prices are more than justified when you consider the industry-leading technology behind some of Dyson’s iconic products.
Best buys:
- Dyson Gen5detect™ Absolute Cordless Vacuum Cleaner [am_price default=1,398.57]
- Dyson Supersonic Nural™ Intelligent Hair Dryer [am_price default=695.95]
- Dyson Supersonic Nural™ Intelligent hair dryer (Jasper Plum) [am_price default=749]
- Dyson Airwrap™ Multi-Styler and Dryer Complete Long [am_price default=849]
- Dyson Purifier Cool™ Purifying Fan (White/Silver) [am_price default=59.02]
Are you on the hunt for a portable vlogging camera to capture your upcoming Euro holiday? Or perhaps you’re searching for some new noise cancelling headphones. Either way, Sony has got your back!
Best buys:
- Sony WH-1000XM4 Wireless, Noise Canceling Overhead Headphones, Silver [am_price default=424]
- Sony HT-A3000 3.1ch Dolby Atmos Soundbar [am_price default=999]
- Sony 65″ X85L BRAVIA Full Array LED 4K HDR Google TV [am_price default=1,439]
- Sony SRS-XE300 X-Series Wireless Portable-Bluetooth-Speaker, Blue [am_price default=198.37]
- Sony ZV-1 4K Vlogging Camera [am_price default=1,100]
Any Bosch tool is a fantastic buy for the handy guys and gals in your house! But this Amazon Prime Day, we’re looking to add that cordless electric power cleaning brush to our cart.
Best buys:
- Bosch 18V Cordless Drill Driver With 2.0Ah Battery, Charger and Case [am_price default=99]
- Bosch Home & Garden 3.6V Cordless Electric Screwdriver Gun with 10 Screwdriver Bits & Case (IXO 7) [am_price default=75]
- Bosch Cordless Electric Air Pump, Mini Compressor [am_price default=125]
- Bosch Home & Garden 3.6V Cordless Electric Power Cleaning Brush with 4 Cleaning Attachments & Micro USB Cable (Universal Brush) [am_price default=99]
- Bosch 3.6V Cordless Window & Glass Cleaner Vacuum 266 mm [am_price default=119]
If you’re planning to buy a new Apple watch or device any time soon, it definitely doesn’t hurt to check for some good deals. Might as well save a few bucks if you can!
Best buys:
- Apple Watch SE, Starlight Aluminium Case [am_price default=406.80]
- Apple Pencil (USB-C) [am_price default=139]
- Apple AirPods 4 with Active Noise Cancellation [am_price default=250.53]
- Apple AirTag [am_price default=49]
From the microwave that does nearly EVERYTHING, to a hydrating hair straightener that reduces heat damage …. this is a no brainer for your shopping wish list!
Best buys:
- Panasonic 27L 4-in-1 Flat-Bed Combination Microwave Oven with Steam, Grill or Bake Functions [am_price default=798]
- Panasonic Premium Automatic Bread Maker [am_price default=439]
- Panasonic Moisture Infusion Nanoe Technology Hair Dryer with Quick Dry Nozzle, Set Nozzle and Diffuser [am_price default=160]
- Panasonic Hydrating Nanoe Technology Hair Straightener [am_price default=159]
- Panasonic Compact and Portable NanoeX Generator Air Purifier [am_price default=316]
Get your sporty essentials with (hopefully) a nicer price tag than usual this Amazon Prime Day – we know we are!
Best buys:
- Adidas Performance City Explorer Backpack, Black [am_price default=60.80]
- Adidas Performance Cushioned Crew Socks 3 Pair Pack [am_price default=36.08]
- Adidas Performance Water Bottle, Team Navy Blue, 750 ML [am_price default=15]
- Adidas Performance Runfalcon 3.0 Women’s Running Shoes [am_price default=128]
- Adidas Performance Yoga Duffel, Warm Clay/Preloved Ruby [am_price default=90]
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An Amazon Prime Day sale is not complete without some fantastic beauty discounts. Who better than L’Oréal Paris to make a beeline to?
Best buys:
- L’Oréal Paris Elvive Extraordinary Oil, Sublime Hair Serum [am_price default=21.99]
- L’Oréal Paris Revitalift Filler 1.5% Pure Hyaluronic Acid Serum [am_price default=59.99]
- L’Oreal Paris, Mascara, Lengthening & Volumising, Intense Black [am_price default=25.99]
- L’Oréal Paris True Match Nude Plumping Tinted Serum [am_price default=44.99]
- L’Oréal Paris Prime Lab 24 Hour Pore Minimiser [am_price default=33.99]
